SEO factors you may not know
No matter how well you know SEO, there are always factors that you may have missed or never heard of and MyIP can inform you about. Some are ready-made recipes for success, while others are highly destructive and can lead you straight to Google Penalties. So, because Negative SEO is a tactic that you should avoid in any case, we have gathered the most “unknown” SEO factors that you probably do not know. Anyway today you will know them all!
Today, we encounter more and more often the phenomenon of creating automated texts on a web page. Keywords can be an important factor in ranking search engines, but they do not in themselves lead a page to the top of searches. Some examples of automated content are:
Content aggregators: These are websites that do not produce their own content. Instead, they gather content nuggets from other websites and combine them, aiming to create a new website.
Content Farming: The practice of a website posting a large number of poor quality articles in order to take advantage of the right keywords and climb positions in search engine results.
Automatic translation: This is a text, which was translated through automatic translation tools, ie without human intervention.
After all, is automated content a usable SEO factor? But of course not. Think about how many times you have been asked to prove that you are not a captcha robot. The human factor, fortunately for us, is still necessary to optimize a page, so you better stay away from supposedly “smart” SEO tools, which can jeopardize your page.
The number of likes / shares
Can a like raise you in Google results? Yes and no. No, because a like or share is not an official off-page SEO tactic. Yes, because with likes and shares you gain popularity, and therefore more traffic. How will you stimulate public interaction on social media? Quality content, scheduled posts and clear goals behind each campaign are our tactic.
You should not skip this factor with anything! By contextual links we mean the links that are within the content of a page and not for example a button or an empty page. Search engines stand on these links because they are an indication of important and useful content. There are two types of contextual links:
Internal link: this is the link that exists within the content of a page and leads to another part / page of the same website.
External link: is the link that exists on a website and leads to another website.
Both contextual links are regular link building and are extremely useful for SEO optimizing your page. The easiest way to create internal links is to create a blog and add links to previous articles or services. External links are usually found on websites with content related to your services.
The Affiliate program is about popular websites and applications that use their popularity to effectively promote other businesses through banner ads or links. If you decide to participate in such a program, you should seriously consider the quality of the content being advertised. According to a post by Search Console, content that is promoted through affiliate and has no added value, ie does not provide any additional features, but instead includes copy-paste material, ultimately has a negative effect on the ranking of your site.
Ads at the top of the page
There is no more unpleasant experience than a user searching for your content and having to skip ads at the top of the page to finally find it. The problem, however, is not only aesthetic. Google has long since modified its algorithm to take into account the information at the top of a page. When there is no content related to your company, but instead you place ads, you automatically condemn your site. So, put a lot of emphasis on the design of your site and avoid placing any ads above the fold.
When we talk about SEO we almost always refer to backlinks. But is it quite safe and in what cases should you pay extra attention?
Backlinks to look out for:
Sitewide links: It is the link that is on the site of a corporate client and leads to yours.
Forum links: They are prohibitive, as they are considered by Google as spam.
Useful backlinks are considered:
The Inbound links coming from government websites ending in (.gov).
Outbound links to trusted sources (eg e-libraries or Wikipedia sources).
The brand signal links (eg the LinkedIn or Facebook profiles of your company employees).
The battle for Google rankings may be tough, but that does not mean you will have to resort to illicit means to gain positions. Remember that paid backlinks are a factor that can jeopardize your website. Therefore, the safest way to maintain and upgrade the SEO of a website is through a personalized and carefully designed strategy.